Writing

Drafting.

Writing by Matt Morrow, mostly on technology and business, with room for sports, storytelling, spirituality, and beer. Published on Substack, and collected here.

Articles

A Spin-Off of a Spin-OffSubstack

Drafting, a work-in-progress
4 min

Hazy AIPASubstack

Technology Lessons from the Brewhouse
5 min

The SEO that still works when half of search is a robot

Five things that move rankings in 2026 — and the one metric that’s lying to you
6 min

From 47 to 98 — fixing a mobile site that everyone said felt “fine”

A small case study in not trusting the number, then trusting the number
5 min

Why I still reach for Flask

In an era of heavyweight frameworks, the boring small tool keeps winning
5 min