Writing

Drafting.

Writing by Matt Morrow, mostly on technology and business, with room for sports, storytelling, spirituality, and beer. Published on Substack and collected here.

Start With the Schlep: How We Got Nontechnical Teams Building With AI

Agentic AI is an incredible tool for engineers, certainly, but it is also an incredible tool for everyone. If you’re limiting your most powerful tools to...

10 min read July 8, 2026

Empathetic Engineering

You can build the most technically impressive application in the world, but if the person you built it for can’t use it, all you’ve done is waste time. As...

5 min read June 29, 2026

Hazy AIPA

As a former craft brewer turned software engineer and now CTO, my mind can’t help but see similarities between the launch of hazy IPAs and the explosion of AI.

5 min read June 29, 2026

A Spin-Off of a Spin-Off

I was 9 the first time I wrote something that appeared online. Writing has been an on-and-off passion ever since, and this Substack is the latest spin-off...