Matt Morrow · Roswell, Georgia

Start with the part everyone hates.

Every job has a part people dread. More often than not, that’s also where a business is losing time, money, or a number it can trust. We figure out what’s happening there, cut the work that shouldn’t exist, and build something the team can keep running.

See the work How we can help

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Agentic SOC Forum

Panelist · Atlanta Tech Park, Peachtree Corners, GA

Event details

Selected work

What broke,
what we did about it,
and how it’s going.

A few examples, from the systems a homebuilder runs on every day to a website for a small family business and everything in between.

Enablement / Across the company

Helping people who don’t write code build their own tools

Problem
The people closest to a process knew exactly where it hurt, but every fix waited in line for the tech team.
Approach
We organized teams around business outcomes, each with an owner, and gave people shared templates, guardrails, and office hours for when they got stuck.
Result
In about two months, 15 people outside engineering committed code for the first time. At least nine of their apps now run in production, including a land research tool, warranty and production scorecards, a quality app, a slippage report, closing and operations dashboards, and a time-off app.

In production / Closing operations

One workspace for every closing

Problem
Closing status lived in spreadsheets and inboxes. Nobody had a single view of what was closing, or a good reason to trust the answer.
Build
A web app that brings the closing pipeline into one view and generates the closing paperwork from it.
Status
The closing team uses it every day.

Process audit / Construction operations

Cutting time-to-start in half without changing any software

Problem
Starting a house ran through a slow, error-prone process that every downstream team inherited.
Approach
We audited the process end to end with the people who run it and changed the process itself. No software changed.
Result
Cut the time to start a house in half.

Independent / Small business

A website for a small family business, with translation built in

Problem
A small family business needed a website and a simpler way to run the back office.
Build
A website and back-office tools with translation built into the workflow, so the owners can review a translated reply before it goes out.
Status
Live, and it’s theirs.
See all work

How we work

Understand the work before changing it.

We start with how the work really happens. Sit with the people doing it, trace the process and the numbers, cut what adds nothing, then build what’s left. The order matters more than the steps do.

  1. 01

    Observe

    Watch the work where it really happens, which is rarely where the process map puts it.

  2. 02

    Verify

    Trace the process and the numbers back to where they come from.

  3. 03

    Reduce

    Remove the step, field, report, or handoff that isn’t doing anything.

  4. 04

    Build

    Build the smallest thing that solves what’s left.

  5. 05

    Measure

    Check that the change held and the team can own it.

What we do

You have to know what’s
actually wrong first.

A useful system starts with the right diagnosis. We map the work, test the assumptions people have stopped questioning, and build only what the business needs.

Diagnose

Operations & process audit

We map how the work really moves from person to person and find the bottleneck, the double entry, the report nobody reads. Sometimes the number everyone trusts turns out to be wrong.

Find the break
Build

Automation & internal tools

Python automation, data pipelines, and internal web apps that replace manual work and stay maintainable after launch.

Build the fix
Lead

Technology leadership & AI adoption

Technology planning, vendor decisions, and the habits that let a team ship safely, including helping people outside the tech team build with AI.

Own the system

Writing

Drafting.

Notes on technology, operations, and the occasional detour through beer, sports, and a winding career. Published on Substack, collected here.

Start With the Schlep: How We Got Nontechnical Teams Building With AI

Agentic AI is an incredible tool for engineers, certainly, but it is also an incredible tool for everyone. If you’re limiting your most...
10 min read

Empathetic Engineering

You can build the most technically impressive application in the world, but if the person you built it for can’t use it, all you’ve done...
5 min read

Hazy AIPA

As a former craft brewer turned software engineer and now CTO, my mind can’t help but see similarities between the launch of hazy IPAs...
5 min read
All writing

Put it on the table

What’s the part
of your week
you dread?

Audits, build work, and ongoing advisory, plus the occasional talk or workshop. Whatever you’d hand off first if you could is usually the best place to start.

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