About
A generalist who learned to build.
I’m Matt Morrow, founder of TwoMorrow’s Development and an operations and technology leader for a residential homebuilder in metro Atlanta.
My job, most days, is to find the place where the business is quietly losing something — time, money, or an honest number — and fix it for good. Sometimes that’s a process map and a hard conversation. Usually it ends with a system I built and left running.
I didn’t arrive here in a straight line. My career has run through nonprofits, the craft-beer industry, bar ownership, tech sales, freelance and startup development, and ultimately operations and technology leadership. Each chapter taught me something different — how to manage people, how to run a business, how to sell, and how to build. For a long time it looked like indecision; it turned out to be the point: a generalist who can sit with the people doing the work, understand the business, and then go build the thing — without needing three vendors and a translator in between.
The toolkit spans software development, data pipelines, web apps, AI agents, and cloud infrastructure — chosen to fit the problem, not a favorite language. It stays in service of a simpler goal: better operations with fewer moving parts.
The working method
Reduce first. Automate last.
I lean on first-principles reasoning and a simple discipline familiar in engineering circles — sometimes called “the algorithm”: question every requirement, remove what isn’t needed, simplify what remains, and only then make it faster or automate it. The order is the point. Most wasted effort goes into accelerating or automating a process that should have been challenged or deleted in the first place.
The path
How the generalist got here.
Now
Operations & technology leadership
Residential homebuilder · metro Atlanta
Owning the technical operation end to end — diagnostics, internal tools, data infrastructure, deployment discipline, and agent-based systems for routine monitoring.
Before
Data scientist & full-stack developer
Same company, earlier chapter
Built a portfolio of internal tools for competitive intelligence, pipeline tracking, automated reporting, and legacy integration. That work grew into broader operations and technology responsibility.
Before
Freelance & startup development
TwoMorrow’s Development
Founded TwoMorrow’s Development for freelance and custom builds, and worked as an Angular developer on production web apps at a startup.
Before
Tech sales
Technology sector
The on-ramp into tech. Learned the business side — client needs, the gap between what’s pitched and what’s delivered — and how to talk to people who don’t think in code.
Before
Bar owner & craft beer
Hospitality
Opened and ran my own bar. Certified Beer Server and BJCP judge; a gold medal at the US Beer Open. This is where I first wrote code to solve a real operational headache.
Start
Nonprofits & mission work
Various organizations
Where I learned to do more with less, talk to anyone, and keep the focus on outcomes instead of process for its own sake.
Education
B.S. Computer Science
Western Governors University
B.A. Political Science
University of Florida · Honors · 3.78 GPA · Dean’s List
Beyond work
The full picture.
Father of two
Two boys who keep me busy and keep things in perspective. On game day it’s the Jaguars, Gators, Hawks, and Atlanta United.
- ★ Eagle Scout
- ♢ Gold Medal — US Beer Open
- ♢ Certified Beer Server & BJCP judge
- ♢ Former fraternity president (UF)
- ♢ Endometriosis Foundation fundraiser
- ♢ Writes at Drafting on Substack